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CeCe & Me is all about making shopping for your children's shoes a calm and enjoyable experience for all involved.

My name is Sam and I have two daughters (who are growing up too quickly!). When they were small I dreaded a trip to the shoe shop and, as it turned out, so did many of my friends! Frustrations about long waiting times (while your child pulls shoes from the shelves), limited choice in the size you need and not being confident that the shoes you have bought are actually a good fit, were all common complaints. So I decided there must be another way! 

I spent six months training as a shoe fitter, learning all about the physiology of the foot and how this relates to the rest of the body, how the foot develops, foot health, how shoes are made, how to fit them and all the different elements affecting how a shoe fits the foot. This knowledge forms the foundation of everything CeCe & Me is about and has been built upon with every fitting since I launched in 2015.

I have always understood the benefits of correctly fitted shoes and with each step of this journey my passion for highlighting the importance of wearing the right shoes and the impact of ill-fitting shoes on children's foot health has grown. I'm here to help you keep those little feet healthy, to ensure a lifetime of happy feet.


I am always happy to share my knowledge to answer any questions you might have about your children's feet and footwear. You can reach me at or on 07881 823550.


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