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Help and advice for healthy, happy little feet
If you have questions about your child’s feet, what to put on the or have concerns about the development of their walking, you’re not alone and we’re here to help.
Our blog is full of trusted advice on topics parents ask us about all the time, from choosing your baby’s first shoes to understanding foot development and finding the right fit for school.
Every article is written to help you feel more confident and informed, with expert tips from trained children’s shoe fitters.
We also share behind-the-scenes insights into our flexible franchise model, for those curious about what it’s like to run your own CeCe & Me fitting business.
How Your Child’s Feet Develop in the Early Years (and why understanding this will make a difference)
From the moment your child is born, their feet are busy doing an extraordinary job. Long before your
little one takes their first steps, their feet are growing, adapting, learning and responding to the world.
Children’s feet are not simply “mini versions” of adult feet. They are soft, malleable and constantly changing, especially during the first five years. Understanding how their feet develop can help you make confident, informed choices that will support your child now a
Sam Chetwood
Jan 4
How Does She Do It podcast interview: Value led entrepreneurship, with Sam Chetwood
I absolutely loved my conversation with Jo on the How Does She Do It podcast. It was an open and reflective discussion about my CeCe & Me journey: what inspired me to take the leap, the values that sit at the heart of the business and the ambition to grow it in a way that creates meaningful impact.
Sam Chetwood
Dec 26, 2025
Hypermobility in Young Children: What It Is, What to Look For and How You Can Support Their Growing Bodies
If your child has extra-bendy joints or slightly “wobbly” movements, it’s possible you’ve received a diagnosis of hypermobility. It’s a common condition in young children and, in most cases, nothing to worry about. Many little ones are naturally flexible and most will grow stronger and steadier as their muscles develop.
However, understanding what hypermobility might look like and how you can support your child can make a huge difference to their comfort, confidence and long
Sam Chetwood
Nov 20, 2025
The Ministry of Silly Walks: Why Toddlers Walk the Way They Do (and When to Worry)
Watching your toddler totter across the room can feel like you're watching an audition for the Ministry of Silly Walks! Those wide, wobbly, sometimes tip-toe steps can look comical, but rest assured, they’re all part of your child’s incredible journey to becoming a confident little mover.
Sam Chetwood
Oct 21, 2025
How the Big Toe Shapes Balance, Posture & Lifelong Healthy Movement
It will come as no surprise to you that I think our feet are absolutely incredible, and I'd love to share my thoughts on one particular part that does more than its fair share of the heavy lifting… the big toe. This small digit plays an outsized role in how we move, balance and stay upright. It does around 40% of the work of all the toes combined, making it’s impact by far the most significant. Balance, stability and movement Every step we take relies on the big toe. It provi
Sam Chetwood
Sep 26, 2025
Nagging Heel Pain? Your Summer Shoes Might be to Blame
Have you been experiencing heel pain? Particularly first thing in the morning?
You're not alone.. this time of year, we hear about a lot of people struggling with sore feet and the most common culprit is plantar fasciitis.
It’s a painful, frustrating condition that tends to flare up when we swap structured, supportive shoes or boots for lighter, flimsier summer options, like flip flops and slides.
Sam Chetwood
Jul 22, 2025
Why Trainers Might Not Be the Best Choice as School Shoes
Trainers have become the go-to for many families, easy to get on, comfy to wear and often allowed for PE days at school. So it’s not surprising that more parents are asking, why not just let kids wear trainers every day? And some schools have started to relax the rules in response. Here's my take on it from a foot health perspective...
Sam Chetwood
Jul 10, 2025
Keeping Little Feet Cool and Comfy This Summer
Summer's finally here, yay 🌞 And sunshine means sandal season, paddling pool fun and the return of bare feet on grass. But warmer weather also raises questions for parents... what should our children be wearing on their feet as the temperature rises? At CeCe & Me, we’re a team of expert children’s shoe fitters working across the UK, supporting families to make informed, confident decisions about their little ones’ footwear. And we’re asked what's best for the British summer
Sam Chetwood
Jun 23, 2025
Back to School: How to Choose the Right Shoes for Growing Feet
With little feet spending over 35 hours a week in their school shoes, finding the right pair isn’t just a box to tick, it’s an investment in their comfort, development and long-term foot health.
Sam Chetwood
Jun 21, 2025
Prewalkers vs First Walkers: What’s Right for Your Child’s First Steps?
Your little one has taken their first steps, a proud moment for you both! But now you’re wondering… what should they wear on their feet?
Sam Chetwood
May 14, 2025
10 Years, 10 Lessons: What Running CeCe & Me Has Taught Me (so far)
Ten years ago, I invited parents from my daughter's nursery to our house, set out shoes on our kitchen table and waited, with my measuring gauge and a pounding heart. I really wasn’t sure if anyone would turn up. That nervous moment was the first step in building CeCe & Me, a business born out of becoming a mum, frustration and a strong belief that things could be done better.
Sam Chetwood
Apr 30, 2025
Why Hand-Me-Down Shoes Aren’t the Best Fit for Little Feet
While second-hand clothes are a win, shoes are a different story. Here's why...
Sam Chetwood
Apr 22, 2025
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