

Unsure if your child’s shoes really fit? Or what their growing feet actually need?
At CeCe & Me, we don't just know shoes,
we understand feet.
Shoe shopping for toddlers and young children doesn’t have to be stressful.
Our expert shoe fitters offer a relaxed, friendly and flexible service for busy families, helping you choose well-fitting shoes to support the healthy development of your little one's feet.
We're popping up around the UK, with a carefully chosen collection of trusted children’s footwear brands, making it easy to support your child’s foot health from their very first pair of shoes.
Running, walking, climbing, exploring... every step matters.
Expert fitting • Calm, personal service • No pressure
DID YOU KNOW?
Babies have very little actual bone in their feet! When they're born, their feet are mostly soft, malleable cartilage.
As they grow, the 26 bones of each foot gradually form, a process that isn't complete until their teenage years.
That's why choosing the right shoes from the start is so important for healthy development and alignment.
Our knowledgable fitters complete CPD-accredited children's foot health and shoe-fitting training
Learn more about how your child’s feet are developing and how to support them in our Foot Health Hub

How does it work?
We bring expert children’s shoe fitting to your community, whether that’s at a local playgroup or café, or in the comfort of home, yours or ours.
At your appointment, we’ll take time to carefully measure and assess your child’s feet, talk you through the options and answer any questions you have, so you can feel confident and reassured you’re choosing what’s right for their stage of development.
Many parents tell us it’s the first time they’ve felt truly confident choosing shoes for their child.
And while this is a personal, professional service, it’s not a luxury. We’re parents too. We understand the pressures of raising a family and we’re here to support you, not to overcharge.
Our shoes are competitively priced, there’s no charge for the fitting and absolutely no pressure to buy, because healthy, happy feet shouldn’t come at a high cost.
Each fitter works slightly differently, so please check times and locations on your local page.
Calm, unrushed experience • Advice you can trust • Fair pricing, no pressure
Trusted by parents
It was a pleasure to meet you yesterday Lucy, I can not thank you enough for creating such a wonderful haven for buying children's shoes. We both felt so comfortable in your presence and the experience was effortless and calm. Your patience and knowledge were outstanding and we can't wait to come back again.
Holistic Hideout, Salisbury
What a breeze shoe shopping for my kids is now. I have been shopping with Sam at Cece & Me for a few years and the service is second to none. No waiting around in stuffy shops, just book your slot and it’s quick. Other places have encouraged me to just go for my favourite shoe but Sam makes sure we find a pair that are right for my child’s feet and the way they actually fit them. Finding ones I like is never an issue.
Absolutely brilliant. He doesn't like his feet measuring or wearing shoes, but when Gillian put them on he didn't take them off until bedtime and then he wanted them back on. Thank you, you were amazing!
Amanda, Huddersfield
Catriona, Wandsworth

LOVE WHAT WE DO?
Imagine bringing this calm, confidence and care to families in your community.
With full training and guidance, you could run your own CeCe & Me shoe-fitting business, supporting local families, building something meaningful and working flexibly around family life.
No retail experience needed, just a love for helping families and learning something new.