CeCe & Me - Children's Shoe Fitting

CeCe & Me offers a professional shoe fitting service for children, with regular pop up shops at playgroups, soft play and family-friendly cafes around South West London. My aim is to help you find the perfect pair of shoes for your little one, while they are relaxed and in a familiar environment having fun!

Appointments, home visits and shoe fitting parties available to book.


Book an appointment

#theshoelady  would love to help you find the perfect pair of shoes for your little one



  • Professional shoe fitting service

  • Regular pop up shops at playgroups, soft play centres and family-friendly cafes around South West London

  • Home appointments and shoe fitting parties available to book

  • Carefully selected preschool range from prewalker to size UK10/EU28

  • School shoes in sizes UK8/EU26 to UK1/EU33

  • Loyalty scheme and discounts

  • No obligation fitting checks

  • Donate your children's outgrown shoes to charity


CeCe & Me is all about making shopping for your children's shoes a calm and enjoyable experience for all involved. My inspiration was born out of my many conversations with other mums about our everyday irritations! One subject that came up again and again was how much we dread a trip to the shoe shop with our little ones. Frustrations about long waiting times (while the children pull every pair of shoes from the shelves), limited choice in the size you need and not being confident that the shoes you have bought are a good fit, are all too common.

This video explains a bit more about the business, why I set it up and how it all works ...

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I bring my expertise to the places you go with your little one - playgroups, soft play, cafes, markets - so they can have their feet professionally measured and fitted with a pair of shoes suitable for their stage of development, then get straight back to the serious business of having fun!

I am always on the look out for new venues around SW London, so please get in touch if you have a suggestion.



CeCe & Me stocks a carefully selected range of brands we believe support the healthy development of children's feet, from prewalker to children's size UK10/EU28.


School shoes

A school shoe range was introduced in 2016 as I discovered shopping for school shoes could be just as stressful as shopping for a toddler! For 2017 the range includes Ricosta, Pediped, Froddo and Camper shoes from size UK8/EU26 to UK1/EU33.

While school shoes are in stock throughout the year, I focus on school shoes during the back to school period in August. From 7-24 August I will be offering appointments in Southfields and holding pop-up shops at local venues.

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I am extremely proud to be a member of the Society of Shoefitters. The training I undertook gives me the confidence to provide a professional fitting service and offer a carefully selected range of shoes that support the healthy development of children's feet.


Being part of a supportive network of local businesses makes a huge difference to a small business. Head over to the website to discover more about the amazing businesses I collaborate with and find out where and when we will be holding our next market.


Sal's Shoes is an amazing charity that collects children's preloved and outgrown shoes to send them to children in need around the world. CeCe & Me is a local collection point and is delighted to be able to support this very worthwhile cause.