top of page
Help and advice for healthy, happy little feet
If you have questions about your child’s feet, what to put on them or have concerns about the development of their walking, you’re not alone and we’re here to help.
Our blog is full of trusted advice on topics parents ask us about all the time, from choosing your baby’s first shoes to understanding foot development and finding the right fit for school.
Every article is written to help you feel more confident and informed, with expert tips from trained children’s shoe fitters.
We also share behind-the-scenes insights into our flexible franchise model, for those curious about what it’s like to run your own CeCe & Me fitting business.
Mum Means Business podcast interview: Foot Health, Franchising and Building a Business that Fits
In this episode, we explore the story behind CeCe & Me, the surprising science of children's foot health and what it really takes to build a franchise from scratch — a conversation about solving a problem you know intimately and why the shoes on your child's feet matter far more than most of us realise.
Victoria Phipps
Jun 3
Love Vinted? So Do We, But This Is Why We'd Never Buy Second-Hand Shoes
If your Vinted app is full of bundle alerts and "offer accepted" notifications, you're in very good company. It's become one of the easiest ways to dress our fast-growing children without spending a fortune, and we're genuinely all for it.
But while second-hand clothes can be a win all round, shoes are a different story. As tempting as it is to add that barely-worn pair to your basket, a child's shoes really are one item worth buying new and having fitted. Here's why...
Sam Chetwood
May 29
A Woman's Guide to Starting Fires podcast interview: Sam Chetwood, from children's feet to franchises
In this conversation, Sam Chetwood shares her journey of founding CeCe & Me, a mobile children's shoe fitting service aimed at simplifying the shoe buying experience for parents.
She discusses the challenges she faced in starting her business, the importance of empowering women through entrepreneurship, and the unique business model that sets CeCe & Me apart.
Sam emphasises the significance of confidence, creativity, and customer connection in running a successful busin
Sam Chetwood
May 29
Walking With Kids: The Everyday Habit With Extraordinary Benefits for Children's Health
We all know we should walk more. Just like "drink more water" and "get to bed earlier", it's on the list of things we intend to do and somehow never quite manage. Life is busy, mornings are chaotic and it's often just easier to just jump in the car.
But you might already be doing more than you realise. The walk to school, the stroll to the park, the amble to a friend's house. They all count. And the evidence for what they do for our bodies and our children's developing minds
Sam Chetwood
Apr 29
Barefoot Shoes for Children: Your Questions Answered
You've quite possibly heard the term "barefoot shoes", maybe from another parent at playgroup, a well-meaning relative or a deep dive down an internet rabbit hole at midnight. And if you're anything like most of the parents we meet, you're not entirely sure what to make of it. Are they really better? Don't children need support? And what does "barefoot" even mean if they're still actually wearing shoes? These are all questions we've been asked and we're here to help you cut t
Sam Chetwood
Mar 29
Why I’m Honoured to Be a Judge for the 2026 Club Hub Awards
I’m delighted to share that I’ve been invited to join the judging panel for the 2026 Club Hub Awards, celebrating excellence in the children’s activities sector across the UK. As the founder of CeCe & Me, my work has always centred around supporting families during those precious early years, listening to parents, understanding their concerns and helping them feel confident in their decisions. Over the years, I’ve seen first-hand just how important children’s activity provide
Sam Chetwood
Mar 2
First Kicks to Confident Steps: Understanding your Child's Walking Journey
Walking doesn’t begin with that first wobble across the living room. It begins many, many months earlier. From the very first kick, stretch, roll and wriggle, your baby is learning about their body. Learning how it moves. Learning about balance. Learning where it is in space and how it relates to it's environment.
Sam Chetwood
Feb 27
How Your Child’s Feet Develop in the Early Years (and why understanding this will make a difference)
From the moment your child is born, their feet are busy doing an extraordinary job. Long before your
little one takes their first steps, their feet are growing, adapting, learning and responding to the world.
Children’s feet are not simply “mini versions” of adult feet. They are soft, malleable and constantly changing, especially during the first five years. Understanding how their feet develop can help you make confident, informed choices that will support your child now a
Sam Chetwood
Jan 4
How Does She Do It podcast interview: Value led entrepreneurship, with Sam Chetwood
I absolutely loved my conversation with Jo on the How Does She Do It podcast. It was an open and reflective discussion about my CeCe & Me journey: what inspired me to take the leap, the values that sit at the heart of the business and the ambition to grow it in a way that creates meaningful impact.
Sam Chetwood
Dec 26, 2025
bottom of page