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If you have questions about your children's feet, footwear, foot health or development you may find the answer here on the blog, if not, please get in touch, we will be delighted to help and you may inspire the next post!
The A Bit About... series are guest blogs written by the amazing founders of some of the wonderful local and small businesses we have met, sharing a little of the passion that got them started. Small businesses are such a valuable part of our local community, we really hope we can introduce some new, and very useful, ones to you here.
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Do Children Need Supportive Shoes to Start Walking?
"He needs a bit of support to help him get walking". It's a comment we hear regularly at first fittings. And it's often accompanied by a few worries. Their feet look flat. They seem to roll inwards. Their toes turn out when they walk.
If you've thought any of this, you're in good company. It feels logical. Your little one is wobbly, so surely something sturdy around their feet will help? But when it comes to growing feet, more support isn't the answer, and it can actually ho
Sam Chetwood
6 days ago
FQ Dads article: Choosing Children's Shoes
Trainers are practical, comfortable and usually the first thing kids reach for. But are they always the best choice for growing feet? Sam Chetwood, founder of children's shoe-fitting service CeCe & Me, explains what's going on inside your child's shoes and what to look for when buying their next pair. Read the full article on page 36 of the magazine
Sam Chetwood
Sep 24
How Often Should Children's Feet Be Measured? (And the Mistake Many Parents Make)
Do you remember buying your little one's first pair of shoes? You book the appointment, watch proudly as those tiny feet are measured, debate which colour matches best with the rest of their wardrobe, maybe even keep the box. It's a lovely ritual and absolutely the best start.
But what I see time and time again is parents thinking that's job done. Once that first pair is outgrown, the next pair is bought online or they simply move on to "the next size up" in the same shoe.
Sam Chetwood
Sep 23
What NOT to Put on Little Feet This Summer
Whoop, whoop, here comes the sun 🌞🌞🌞 But every year when it shows it's face it's accompanied by a far less welcome sight... flip-flops and Crocs 😬
And we get it, they're cheap, easy to slip on and off and your child will absolutely beg for a pair in their favourite colour. But before they become the go-to shoe for every hot day this summer, here's what we want every parent to know first.
Sam Chetwood
Jun 24
Mum Means Business podcast interview: Foot Health, Franchising and Building a Business that Fits
In this episode, we explore the story behind CeCe & Me, the surprising science of children's foot health and what it really takes to build a franchise from scratch — a conversation about solving a problem you know intimately and why the shoes on your child's feet matter far more than most of us realise.
Victoria Phipps
Jun 3
Love Vinted? So Do We, But This Is Why We'd Never Buy Second-Hand Shoes
If your Vinted app is full of bundle alerts and "offer accepted" notifications, you're in very good company. It's become one of the easiest ways to dress our fast-growing children without spending a fortune, and we're genuinely all for it.
But while second-hand clothes can be a win all round, shoes are a different story. As tempting as it is to add that barely-worn pair to your basket, a child's shoes really are one item worth buying new and having fitted. Here's why...
Sam Chetwood
May 29
Barefoot Shoes for Children: Your Questions Answered
You've quite possibly heard the term "barefoot shoes", maybe from another parent at playgroup, a well-meaning relative or a deep dive down an internet rabbit hole at midnight. And if you're anything like most of the parents we meet, you're not entirely sure what to make of it. Are they really better? Don't children need support? And what does "barefoot" even mean if they're still actually wearing shoes? These are all questions we've been asked and we're here to help you cut t
Sam Chetwood
Mar 29
Nagging Heel Pain? Your Summer Shoes Might be to Blame
Have you been experiencing heel pain? Particularly first thing in the morning?
You're not alone.. this time of year, we hear about a lot of people struggling with sore feet and the most common culprit is plantar fasciitis.
It’s a painful, frustrating condition that tends to flare up when we swap structured, supportive shoes or boots for lighter, flimsier summer options, like flip flops and slides.
Sam Chetwood
Jul 22, 2025
Why Trainers Might Not Be the Best Choice as School Shoes
Trainers have become the go-to for many families, easy to get on, comfy to wear and often allowed for PE days at school. So it’s not surprising that more parents are asking, why not just let kids wear trainers every day? And some schools have started to relax the rules in response. Here's my take on it from a foot health perspective...
Sam Chetwood
Jul 10, 2025
Keeping Little Feet Cool and Comfy This Summer
Summer's finally here, yay 🌞 And sunshine means sandal season, paddling pool fun and the return of bare feet on grass. But warmer weather also raises questions for parents... what should our children be wearing on their feet as the temperature rises? At CeCe & Me, we’re a team of expert children’s shoe fitters working across the UK, supporting families to make informed, confident decisions about their little ones’ footwear. And we’re asked what's best for the British summer
Sam Chetwood
Jun 23, 2025
Back to School: How to Choose the Right Shoes for Growing Feet
With little feet spending over 35 hours a week in their school shoes, finding the right pair isn’t just a box to tick, it’s an investment in their comfort, development and long-term foot health.
Sam Chetwood
Jun 21, 2025
Prewalkers vs First Walkers: What’s Right for Your Child’s First Steps?
Your little one has taken their first steps, a proud moment for you both! But now you’re wondering… what should they wear on their feet?
Sam Chetwood
May 14, 2025
Why Hand-Me-Down Shoes Aren’t the Best Fit for Little Feet
While second-hand clothes are a win, shoes are a different story. Here's why...
Sam Chetwood
Apr 22, 2025
Cushioned soles feel comfortable, but are they good for your feet?
We all want our shoes to be comfortable and for many this will mean footwear with lots of cushioning, but how does this impact your feet?
Sam Chetwood
Feb 25, 2025
Why Letting Your Toddler Walk Barefoot Will Boost Their Brain
The role your child’s feet play in their overall development, particularly in building vital connections in their brain
Sam Chetwood
Nov 4, 2024
Active fun for little feet
Like the rest of our bodies, our feet will be stronger, fitter and healthier with regular exercise. I'm not talking about just taking them for a walk or a run, but more intentional, targeted exercises to improve the strength and mobility of the muscles in our feet. Developing a strong, stable foundation for our bodies has the potential to improve our posture and overall physical health. If we establish these habits early with our children, we can help them understand how good
Sam Chetwood
Nov 21, 2023
Do you worry your child has flat feet?
Parents often ask about the lack of arches on their children’s feet, worrying they may have flat feet, but if your little one is not yet at school it really shouldn’t be a cause for concern. For most children, arches become visible between the ages of 3 to 6 years old. At birth, babies’ feet are covered in a layer of fat to protect their developing bones. The fatty pads underneath the inner arch are covered in sensory receptors, increasing the surface area of the foot in cont
Sam Chetwood
Sep 22, 2023
Get the fit right and their feet will thank you!
A shoe needs to fit the whole foot to support its healthy development, rather than simply provide room for growth.
Sam Chetwood
Jul 9, 2023
Developing fit & healthy feet
How the foot develops and functions... from gorgeous chubby little baby feet to fit and healthy adult feet
Sam Chetwood
Mar 31, 2023
Winter feet: Out of sight, not out of mind
Brrr, it’s proper cold now! We’re covered up from head to toe, in many, many layers, so this is a reminder not to forget about your feet hidden away down there. Whether big or small, here’s a few tips about how to keep feet healthy through the winter months. Have you ever heard that if your feet get cold, the rest of your body is likely to follow? It’s something I often heard my mum say, so could easily have no basis in fact, but there is science to back this one up! Our bodi
Sam Chetwood
Dec 16, 2022
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