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If you have questions about your children's feet, footwear, foot health or development you may find the answer here on the blog, if not, please get in touch, we will be delighted to help and you may inspire the next post!
The A Bit About... series are guest blogs written by the amazing founders of some of the wonderful local and small businesses we have met, sharing a little of the passion that got them started. Small businesses are such a valuable part of our local community, we really hope we can introduce some new, and very useful, ones to you here.
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Do Children Need Supportive Shoes to Start Walking?
"He needs a bit of support to help him get walking". It's a comment we hear regularly at first fittings. And it's often accompanied by a few worries. Their feet look flat. They seem to roll inwards. Their toes turn out when they walk.
If you've thought any of this, you're in good company. It feels logical. Your little one is wobbly, so surely something sturdy around their feet will help? But when it comes to growing feet, more support isn't the answer, and it can actually ho
Sam Chetwood
2 days ago
FQ Dads article: Choosing Children's Shoes
Trainers are practical, comfortable and usually the first thing kids reach for. But are they always the best choice for growing feet? Sam Chetwood, founder of children's shoe-fitting service CeCe & Me, explains what's going on inside your child's shoes and what to look for when buying their next pair. Read the full article on page 36 of the magazine
Sam Chetwood
Sep 24
How Often Should Children's Feet Be Measured? (And the Mistake Many Parents Make)
Do you remember buying your little one's first pair of shoes? You book the appointment, watch proudly as those tiny feet are measured, debate which colour matches best with the rest of their wardrobe, maybe even keep the box. It's a lovely ritual and absolutely the best start.
But what I see time and time again is parents thinking that's job done. Once that first pair is outgrown, the next pair is bought online or they simply move on to "the next size up" in the same shoe.
Sam Chetwood
Sep 23
What NOT to Put on Little Feet This Summer
Whoop, whoop, here comes the sun 🌞🌞🌞 But every year when it shows it's face it's accompanied by a far less welcome sight... flip-flops and Crocs 😬
And we get it, they're cheap, easy to slip on and off and your child will absolutely beg for a pair in their favourite colour. But before they become the go-to shoe for every hot day this summer, here's what we want every parent to know first.
Sam Chetwood
Jun 24
Love Vinted? So Do We, But This Is Why We'd Never Buy Second-Hand Shoes
If your Vinted app is full of bundle alerts and "offer accepted" notifications, you're in very good company. It's become one of the easiest ways to dress our fast-growing children without spending a fortune, and we're genuinely all for it.
But while second-hand clothes can be a win all round, shoes are a different story. As tempting as it is to add that barely-worn pair to your basket, a child's shoes really are one item worth buying new and having fitted. Here's why...
Sam Chetwood
May 29
Walking With Kids: The Everyday Habit With Extraordinary Benefits for Children's Health
We all know we should walk more. Just like "drink more water" and "get to bed earlier", it's on the list of things we intend to do and somehow never quite manage. Life is busy, mornings are chaotic and it's often just easier to just jump in the car.
But you might already be doing more than you realise. The walk to school, the stroll to the park, the amble to a friend's house. They all count. And the evidence for what they do for our bodies and our children's developing minds
Sam Chetwood
Apr 29
Barefoot Shoes for Children: Your Questions Answered
You've quite possibly heard the term "barefoot shoes", maybe from another parent at playgroup, a well-meaning relative or a deep dive down an internet rabbit hole at midnight. And if you're anything like most of the parents we meet, you're not entirely sure what to make of it. Are they really better? Don't children need support? And what does "barefoot" even mean if they're still actually wearing shoes? These are all questions we've been asked and we're here to help you cut t
Sam Chetwood
Mar 29
First Kicks to Confident Steps: Understanding your Child's Walking Journey
Walking doesn’t begin with that first wobble across the living room. It begins many, many months earlier. From the very first kick, stretch, roll and wriggle, your baby is learning about their body. Learning how it moves. Learning about balance. Learning where it is in space and how it relates to it's environment.
Sam Chetwood
Feb 27
How Your Child’s Feet Develop in the Early Years (and why understanding this will make a difference)
From the moment your child is born, their feet are busy doing an extraordinary job. Long before your
little one takes their first steps, their feet are growing, adapting, learning and responding to the world.
Children’s feet are not simply “mini versions” of adult feet. They are soft, malleable and constantly changing, especially during the first five years. Understanding how their feet develop can help you make confident, informed choices that will support your child now a
Sam Chetwood
Jan 4
Hypermobility in Young Children: What It Is, What to Look For and How You Can Support Their Growing Bodies
If your child has extra-bendy joints or slightly “wobbly” movements, it’s possible you’ve received a diagnosis of hypermobility. It’s a common condition in young children and, in most cases, nothing to worry about. Many little ones are naturally flexible and most will grow stronger and steadier as their muscles develop.
However, understanding what hypermobility might look like and how you can support your child can make a huge difference to their comfort, confidence and long
Sam Chetwood
Nov 20, 2025
The Ministry of Silly Walks: Why Toddlers Walk the Way They Do (and When to Worry)
Watching your toddler totter across the room can feel like you're watching an audition for the Ministry of Silly Walks! Those wide, wobbly, sometimes tip-toe steps can look comical, but rest assured, they’re all part of your child’s incredible journey to becoming a confident little mover.
Sam Chetwood
Oct 21, 2025
How the Big Toe Shapes Balance, Posture & Lifelong Healthy Movement
It will come as no surprise to you that I think our feet are absolutely incredible, and I'd love to share my thoughts on one particular part that does more than its fair share of the heavy lifting… the big toe. This small digit plays an outsized role in how we move, balance and stay upright. It does around 40% of the work of all the toes combined, making it’s impact by far the most significant. Balance, stability and movement Every step we take relies on the big toe. It provi
Sam Chetwood
Sep 26, 2025
Nagging Heel Pain? Your Summer Shoes Might be to Blame
Have you been experiencing heel pain? Particularly first thing in the morning?
You're not alone.. this time of year, we hear about a lot of people struggling with sore feet and the most common culprit is plantar fasciitis.
It’s a painful, frustrating condition that tends to flare up when we swap structured, supportive shoes or boots for lighter, flimsier summer options, like flip flops and slides.
Sam Chetwood
Jul 22, 2025
Why Trainers Might Not Be the Best Choice as School Shoes
Trainers have become the go-to for many families, easy to get on, comfy to wear and often allowed for PE days at school. So it’s not surprising that more parents are asking, why not just let kids wear trainers every day? And some schools have started to relax the rules in response. Here's my take on it from a foot health perspective...
Sam Chetwood
Jul 10, 2025
Keeping Little Feet Cool and Comfy This Summer
Summer's finally here, yay 🌞 And sunshine means sandal season, paddling pool fun and the return of bare feet on grass. But warmer weather also raises questions for parents... what should our children be wearing on their feet as the temperature rises? At CeCe & Me, we’re a team of expert children’s shoe fitters working across the UK, supporting families to make informed, confident decisions about their little ones’ footwear. And we’re asked what's best for the British summer
Sam Chetwood
Jun 23, 2025
Back to School: How to Choose the Right Shoes for Growing Feet
With little feet spending over 35 hours a week in their school shoes, finding the right pair isn’t just a box to tick, it’s an investment in their comfort, development and long-term foot health.
Sam Chetwood
Jun 21, 2025
Prewalkers vs First Walkers: What’s Right for Your Child’s First Steps?
Your little one has taken their first steps, a proud moment for you both! But now you’re wondering… what should they wear on their feet?
Sam Chetwood
May 14, 2025
Why Hand-Me-Down Shoes Aren’t the Best Fit for Little Feet
While second-hand clothes are a win, shoes are a different story. Here's why...
Sam Chetwood
Apr 22, 2025
Cushioned soles feel comfortable, but are they good for your feet?
We all want our shoes to be comfortable and for many this will mean footwear with lots of cushioning, but how does this impact your feet?
Sam Chetwood
Feb 25, 2025
Why Letting Your Toddler Walk Barefoot Will Boost Their Brain
The role your child’s feet play in their overall development, particularly in building vital connections in their brain
Sam Chetwood
Nov 4, 2024
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