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If you have questions about your children's feet, footwear, foot health or development you may find the answer here on the blog, if not, please get in touch, we will be delighted to help and you may inspire the next post!
The A Bit About... series are guest blogs written by the amazing founders of some of the wonderful local and small businesses we have met, sharing a little of the passion that got them started. Small businesses are such a valuable part of our local community, we really hope we can introduce some new, and very useful, ones to you here.
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Mum Means Business podcast interview: Foot Health, Franchising and Building a Business that Fits
In this episode, we explore the story behind CeCe & Me, the surprising science of children's foot health and what it really takes to build a franchise from scratch — a conversation about solving a problem you know intimately and why the shoes on your child's feet matter far more than most of us realise.
Victoria Phipps
Jun 3
A Woman's Guide to Starting Fires podcast interview: Sam Chetwood, from children's feet to franchises
In this conversation, Sam Chetwood shares her journey of founding CeCe & Me, a mobile children's shoe fitting service aimed at simplifying the shoe buying experience for parents.
She discusses the challenges she faced in starting her business, the importance of empowering women through entrepreneurship, and the unique business model that sets CeCe & Me apart.
Sam emphasises the significance of confidence, creativity, and customer connection in running a successful busin
Sam Chetwood
May 29
How Does She Do It podcast interview: Value led entrepreneurship, with Sam Chetwood
I absolutely loved my conversation with Jo on the How Does She Do It podcast. It was an open and reflective discussion about my CeCe & Me journey: what inspired me to take the leap, the values that sit at the heart of the business and the ambition to grow it in a way that creates meaningful impact.
Sam Chetwood
Dec 26, 2025
10 Years, 10 Lessons: What Running CeCe & Me Has Taught Me (so far)
Ten years ago, I invited parents from my daughter's nursery to our house, set out shoes on our kitchen table and waited, with my measuring gauge and a pounding heart. I really wasn’t sure if anyone would turn up. That nervous moment was the first step in building CeCe & Me, a business born out of becoming a mum, frustration and a strong belief that things could be done better.
Sam Chetwood
Apr 30, 2025
Don't Know Shh... podcast interview: Business, Franchising & Family
My first ever podcast interview, recorded in 2022
Sam Chetwood
Jul 13, 2024
My first year as a CeCe & Me franchisee
My first year as a franchisee has been ALL the emotions and a steep learning curve but I feel like I’m well on the way to owning a successful business. Sally, CeCe & Me North Devon I first found out about Sam and the CeCe & Me opportunity when I was on a bit of a mission to save our local shoe shop. If I’m honest it was mainly for convenience reasons, so I wouldn’t have to traipse into Exeter to visit the high street with four children in tow. But also because I know how
Sally Marshall
Dec 12, 2022
Banging the drum for small business
We are incredibly lucky to have such a wealth of talented, inspiring, motivated and creative people in the UK who have turned their passion into a business. Be they bakers, baristas, artists, brewers, children's entertainers, honey producers, shoemakers, videographers, candlemakers, social media experts ... the list goes on and on ... they create a diverse range of original, innovative products and services of the highest quality, all created and delivered with the greatest o
Sam Chetwood
Jun 21, 2018
Back to the beginning ...
I have talked for so long about writing the story of my journey with CeCe & Me, sharing all that I have learned about little feet and my commitment to make it easier to find well-designed, durable shoes that support the healthy development of your children's feet. And here is the first step! Let's go back to the beginning, how the germ of an idea has taken me to where I am today. Imagine the scene, a sleep deprived mother with a new baby and a toddler who just wants to play
Sam Chetwood
Oct 13, 2017
The Children's Shoe Fitter
I recorded this video about a year after starting CeCe & Me, to give an insight into how the business works. There have been a few twists and turns along the way and the business has evolved since this time but the basis ethos of the business remains the same, as does my commitment to ensuring each child that visits me has a pair of well-fitted shoes that is appropriate for their stage of development.
Sam Chetwood
Sep 22, 2016
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