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If you have questions about your children's feet, footwear, foot health or development you may find the answer here on the blog, if not, please get in touch, we will be delighted to help and you may inspire the next post!
The A Bit About... series are guest blogs written by the amazing founders of some of the wonderful local and small businesses we have met, sharing a little of the passion that got them started. Small businesses are such a valuable part of our local community, we really hope we can introduce some new, and very useful, ones to you here.
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Why Trainers Might Not Be the Best Choice as School Shoes
Trainers have become the go-to for many families, easy to get on, comfy to wear and often allowed for PE days at school. So it’s not surprising that more parents are asking, why not just let kids wear trainers every day? And some schools have started to relax the rules in response. Here's my take on it from a foot health perspective...
Sam Chetwood
Jul 10, 2025
Prewalkers vs First Walkers: What’s Right for Your Child’s First Steps?
Your little one has taken their first steps, a proud moment for you both! But now you’re wondering… what should they wear on their feet?
Sam Chetwood
May 14, 2025
Shoe Shape Matters
Do you think about the shape of shoes when buying a new pair, for you or your little one? Or do you think they’re all just shoe-shaped? I admit I didn’t used to give it much thought either, just accepted this was the way shoes were shaped. Now I know differently. Footwear design has been fashion led, not foot led, for far too long, and our feet have suffered because of it. We started out barefoot (still do!), then discovered feet could be protected from the cold and rough sur
Sam Chetwood
Oct 27, 2023
Top tips for buying school shoes
Children wear their school shoes for around 8 hours a day, that's 40 hours a week! These are formative years in so many ways and having...
Sam Chetwood
Aug 16, 2021
Healthy, happy summer feet
I'm sure we're all delighted the sun has finally appeared and temperatures are rising... feet might be starting to feel a bit hot,...
Sam Chetwood
Jun 9, 2021
To buy online or not to buy online
How much more have you shopped online over the last year? A little, a lot, are you now doing all of your shopping online? And will you...
Sam Chetwood
Feb 6, 2021
A lifetime of healthy feet starts in childhood
Nothing compares to the moment you first hold your baby in your arms, the door to parenthood has swung wide open and the great unknown stret
Sam Chetwood
May 20, 2019
So what IS the right size?
Some customers come to me, totally confused, after being given three different measurements for their child's feet in three different...
Sam Chetwood
Dec 4, 2018
When to measure?
"How long will these shoes last?" ... how I wish I had the answer! It is the most natural question to ask at a fitting but the truth is every child is different and there is no predicting how and when their feet will grow. Some children's growth is slow and steady, while others don't grow for some time and then have a massive growth spurt. Over time you may detect a pattern to your child's growth, however, there is never any harm in having the fit of their shoes checked. All
Sam Chetwood
Apr 28, 2018
First steps ...
First steps, first shoes Those tentative, faltering first steps ... magical moments to be treasured forever! Thoughts naturally turn to protecting their precious little feet, however, there is no rush to put them in shoes. Walking barefoot or in a pair of non-slip socks will allow your little one to learn about balance and establish their natural walking pattern and body position. The sole of the foot has more nerve-endings per sqcm than anywhere else on the body. This sens
#theshoelady
Mar 29, 2018
Back to the beginning ...
I have talked for so long about writing the story of my journey with CeCe & Me, sharing all that I have learned about little feet and my commitment to make it easier to find well-designed, durable shoes that support the healthy development of your children's feet. And here is the first step! Let's go back to the beginning, how the germ of an idea has taken me to where I am today. Imagine the scene, a sleep deprived mother with a new baby and a toddler who just wants to play
Sam Chetwood
Oct 13, 2017
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